Research Should Be A Tool For Thinking Clearly
By Jeffrey M. Bowen
Students are typically told that research should
come before drawing conclusions.
However, life experience prompts us to jump to conclusions, and then
backfill selectively to justify them.
What is wrong about this? It seems quite natural to look harder for
justifications than for contradictions. But
there are pitfalls lying in the weeds.
Most obvious are suspicions about so-called fake news. As a result, we may close our minds to
opposing viewpoints spawned by the internet or the media. When conclusions rely on bias and emotions,
the truth acts like a candle in the wind.
Having spent a lifetime conducting
research for many different purposes, I have a few suggestions regarding ways
to make it a better tool for thinking clearly.
First, carefully define potential misconceptions,
and then ask why. For instance, if I eat
a lot of peanut butter, does this make me more intelligent? Or do I eat more of it because I am more intelligent?
Cause and effect is a two-way street, so it always makes sense to
balance correlational research with common sense. Along with this we should rule out questionable
causes – like whether chunky or smooth peanut butter makes a difference – and realize
that relationships are not necessarily a matter of cause and effect. Things may just vary together by coincidence.
Another fallibility is called herd
instinct. Unless we analyze an issue to
form our own opinions, we may be tempted to “go with the flow” and embrace what
others tell us is a popular choice. Herds
could be a matter of survival, as when a crowd gallops toward an exit because
of fire. Or it might occur simply
because an overhead sprinkler has malfunctioned.
Rolf Dobelli, head of a decision science
lab at Harvard, describes a fascinating collection of misconceptions that can
best be corrected by self-awareness and a bit of research. He points out that we jump to conclusions using
whatever information is handy (availability bias). We hold onto a house that has become a money
pit when logic and research tell us it is time to sell (sunk cost fallacy). Another potential warp, called “story bias”,
leads us to turn truths into fairy tales for purposes of consistency or to hide
something. After all, stories are usually
more interesting and exciting than time-consuming research.
Often we invent reasons to short circuit
research. Most popular is the knowing-doing
gap. By investigating an issue into near
oblivion, we can delay doing anything about it. Instead, research might reasonably convince us
to act and then make adjustments afterward.
Research and the internet go
together. For this reason, digital
literacy should be a necessity for all of us. Reading habits have changed drastically in
recent years, especially for young people. A new study reports that just 16 percent of
our high school seniors read a book, magazine, or newspaper every day. In contrast, eight of every 10 spend vast
periods of time staring at computer screens. A helpful
step toward research literacy could be Google Scholar. Via this computer application students can be
guided to ask well-worded questions, investigate real-world problems, share
their work, and to compare and refine documented references.
Simply collecting information is hardly enough. Thinking should be clarified beforehand. Misconceptions should be anticipated. The internet may be a worldwide data treasure,
but mining it calls for integrity and a systematic approach. Valid and reliable research takes time, effort,
and open-mindedness. It can be used to
test hypotheses, for advocacy or to tell a story, but in every instance,
research should be respected as a feature of daily life.
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